Hygiea

About the project

A multi-channel communication system addresses the urgent issue of antimicrobial resistance by promoting awareness and the responsible use of antibiotics. The project targets young women, a group particularly affected by urinary tract infections, and focuses on three key topics: antimicrobial resistance, antibiotic consumption, and urinary tract infections. It combines an augmented-reality poster campaign with an interactive web app that offers educational content and personal health tracking features, supporting informed health choices and improved communication with healthcare professionals.